89%
of consumers are more likely to choose a business that responds to all its reviews
BrightLocal / Podium
12%
more reviews generated simply by starting to respond to reviews
Harvard Business Review
68%
of renters are willing to pay more for properties with strong online reputations
CriterionB
8x
higher conversion rates for properties with 30+ Google reviews
RentCafe / MultifamilyNext
32%
of consumers expect a review response within 24 hours, up from 18% in 2025
BrightLocal 2026
49%
of consumers trust online reviews as much as personal recommendations
BrightLocal